According to specialized real estate sites, including photos with your ad multiplies your number of views by 10. Well thought-out photos will allow you to stand out, seduce potential buyers and attract visitors in no time at all.
What pictures you should have?
The most important pictures help a buyer viewing the details of your house able to visualize the layout and space of your house.
How many photos do you need?
People have a tendency to take as many photos of their house or condo as possible. However, a dozen or so shots should suffice to illustrate your ad, depending on the size of your property. Before every shot, ask yourself whether or not it will showcase your home or provide interesting information to the prospective buyer. In this way you will quickly reduce the number of photos you take.
If you have only one picture – Show the entrance
Rooms to photograph
- It’s not necessary to photograph every nook and cranny—it goes without saying that some rooms are of very little interest to potential buyers, like the broom closet for example! But other storage solutions can be a big plus for potential buyers, especially in cities, where space is at a premium. Photos of a walk-in closet or well-organized clothes storage may be just the thing to entice someone to visit your home.
- Don’t hesitate to get several angles of the living room, kitchen or bedrooms.
- If the neighbourhood is attractive, or your property has a magnificent view, a panoramic photo is the perfect way of showcasing it.
- Make sure that your pets don’t find their way into the pictures.
- Avoid uninteresting details, like close-ups of toilets or intercoms (don’t laugh: it happens more than one might think!).
- If you’re selling a condo, choose the most beautiful snapshot of a large room, such as the living room or master bedroom. But if you’re selling a house, opt for a photo of the facade… or else potential buyers might think that it isn’t worth showing!
Pictures to have
Location – Google aerial view
Do: Have the house picture at night time
Do: Play up the season
Don’t: Play up your holiday decor.
Even if your home has been on the market for a while, it will feel up-to-date if the photos reflect the season. If it’s summer, take a sunny photo of the backyard. If it’s winter, create a cozy feel with a fire and a warm blanket.
Over-the-top holiday decor can be a turnoff. Instead, consider ways to decorate for the season as a whole and take photos of rooms without themed decor.
Do: Stage the best of each room
Don’t: Stage something not obvious
The goal is to put your home’s best foot forward. That means staging each room to
sell shoppers on the lifestyle your home offers. Create cozy vignettes in each photo so it’s easier for shoppers to envision themselves living there.
If there’s one absolute “don’t” for listing photos, it’s capturing something not obvious. Examine each room at every angle before taking any photos so your home looks its best.
Do: Show the essential
Don’t: Show what is not necessary
Do: Show the view
Don’t: Show the view obstruction
Do: Enhance the pictures
Don’t: Show pictures not worth the story
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